On March 3, Luxury Brand Partners, an incubator for artist-driven beauty brands with offices in New York and Miami, announced that Reuben Carranza is joining the company as president of specialty brands. In his new role, Carranza will oversee the development of several innovative new brands and education platforms that will be launched over the next several years.
Carranza joins LBP after an illustrious career at Procter & Gamble, where he spent the last eight years as CEO, North America of Wella, the salon professional divisional of P&G, where he led a portfolio that included Wella Professional, Clairol Professional, Sebastian Professional and Nioxin. Carranza also serves on the board of several industry organizations, including the Professional Beauty Association and Beauty Changes Lives, and was honored with the 2013 City of Hope Spirit of Life Award in 2013.
On his first day on the new job, Carranza sat down with Stacey Soble, editor in chief of SALON TODAY in an exclusive interview to talk about the transition, the future of professional beauty industry, and his plans for Luxury Brand Partners:
SALON TODAY: First, tell us about your family heritage and how you believe that’s shaped your career in professional beauty.
Carranza: “Both my mom and my aunt were hairdressers and were working behind the chair for 40-plus years, and I grew up in that environment. There were a few instances when my father lost his job, and though my mom wasn’t a celebrity hairdresser or a salon owner, I remember it was her tips that would help keep food on the table and buy us shoes for school. Growing up in that environment, I also was struck by the power of the relationships that were a part of my mom’s working world. When I think about my brother’s and my milestones growing up—like the first day of school or graduating from high school—it it would some of her clients that shared those with us. My mom had clients from before she got married, and they celebrated personal milestones with each other. She even had clients who put it in their wills that she was the one who would do their hair for their funerals. There’s a bond of loyalty and friendship between a stylist and a client that promotes longevity and loyalty, and it’s a relationship you don’t see with many professions.”
SALON TODAY: You left the helm of P&G to come to Luxury Brand Partners – what drew you personally to this opportunity?