Carranza: “First, I can’t say enough about how great my career with P&G was—it was a time I not only grew myself professionally, but over the past eight years in particular, I had the chance to fall in love with this industry from a whole different angle. When I looked at my age and my stage of career and I looked at the future of this industry with the blurring of channels and the wide distribution of products…then I saw what Luxury Brand Partners is doing—creating luxury brands inspired by artists that play to the power of the relationship salons and stylist have with their clients—that’s where I wanted to be and where I thought I could make a huge impact. I think it’s a chance to be part of the next evolution this industry will go through, and I’m incredibly excited to be part of that journey with this group and organization.”
SALON TODAY: How is continued education important to the trajectory of a stylist’s career, and how is Luxury Brand Partners addressing it?
Carranza: “Luxury Brand Partners is about incredible, creative products that are artist-driven with educational approaches that are unique and different. It’s a dynamic formula that we’ll continue to use as more brands are brought into the fold. We plan to have a very broad impact through education—with an approach that is holistic—one which addresses the business side of ownership or the artist who has a business requirement, as much as it does the technical aspect.
“The environment that professional stylists and owners operate in isn’t getting any less competitive, and education is incredible important—it’s how they stay relevant and current—especially in the luxury market. And, while today’s environment can be very threatening, there also are huge opportunities. One of the dynamics that none of the other mediums or channels have is a consumer who is willingly sitting in their chair for an uninterrupted 40 minutes or more. That’s a huge competitive advantage, a chance to create a dialogue and build loyalty in a way that differentiates your salon in the marketplace. But, you need to know a great many things like how to recruit and train great talent, how to continuously motivate your staff, how to leverage social media to communicate with your clients to name a few. You need a partner who’ll be there with you and help you address all those issues as you grow your business.”