SALON TODAY: What types of salons will "win" in 2014?
Carranza: “It’s a dynamic that’s playing out with the income distribution that’s prevalent in the United States. The higher-end, higher-price point, more experiential salons with a clear strategy that builds loyalty will win. As will the value salons and value chains that we see growing in the industry. But, there are many salons in the middle and that’s the most difficult dynamic and the ones who are seeing the most difficulty right now.”
SALON TODAY: On a lighter note, where did you watch the Oscars and how was Luxury Brand Partners involved?
Carranza: “We literally just moved to Miami where LBP is headquartered and are not scheduled to get our cable and internet until later this week, so we ended up watching it at home but live-streamed, which is the first time ABC has done that. It was a very interesting way to watch the Oscars. LBP had shipped product to many top hairdressers and we enjoyed the live commentary from many of the artists in our network, who commented not only on hair and makeup, but on the celebrity’s total finished looks.”