Are you watching? Are you voting? Wella's International Trend Vision Awards (ITVA) is going on RIGHT NOW in Monaco. The competitors just took the stage and votes from around the world are being cast to determine the viewers favorite.
YOUR VOTE COUNTS!
The competition is tough. There are 61 competitors from 34 countries presenting finishes in the two categories of COLOR and YOUNG TALENT.
The 1200 international visitors and press were treated to amazing presentations leading up to the contestant parade. Highlights (so far) have included: