Schwarzkopf Professional Launches IGORA ROYAL Metallics Color

By Lauren Quick | 03/18/2014 3:12:00 PM

 

Metallic hair is having a major moment right now, and Schwarzkopf Professional’s Igora Royal Metallics color line is on top of the trend.

Eight shimmering hues are available in warm and cool shades for expressive, fashionable hair that is as cool on the runway as off it. The saturated shades are metallized and polished.

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"This new line not only pushes boundaries with hair; it's a representation of the direction we're heading — fashion and creativity of the future," says Amber Dawn, Schwarzkopf Professional brand ambassador. "These colors challenge your eye and bring out the beauty in your clients in a truly exquisite way. I really see IGORA ROYAL Metallics as at the forefront of what's next with hair color — these tones reflect and absorb light at the same time, truly representing raw metals and earth."

The colors are designed to cover up to 70 percent of whites and allow colorists to offer a trendy metallic option to clients. The available shades are: Polished Rose (9-18), Titanium Violet (8-29), Frosted Copper (7-17), Liquid Bronze (7-16), Cobalt Brown (6-32), Steel Red (6-28), Platinum Chocolate (5-26) and Chrome Violet (4-29). 

Keep an eye out for IGORA ROYAL Metallics in April 2014 exclusively in Schwarzkopf Professional partner salons. For more information, visit schwarzkopf-professionalusa.com.

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ABOUT THE AUTHOR: Lauren Quick

Lauren Quick, Assistant Editor for Modern Salon | Salon Today | First Chair

Lauren has been Assistant Editor since January 2014. Lauren attended the University of Missouri School of Journalism and is an avid Tigers fan. Her emphasis area was magazine journalism, specifically editing, and she obtained minors in sociology and Spanish. Lauren was a department and web editor for Vox magazine and a reporter for the Columbia Missourian newspaper before she worked at Modern Salon.

She grew up in Springfield, Mo., and now lives in the Chicago area with her wheaten terrier, Lucy. You can e-mail Lauren at lquick@vancepublishing.com or connect on Google+.

 


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