Wella Professionals will host 24 finalists in this year’s Wella Student Competition at America’s Beauty Show (ABS), March 9-11, 2013. With almost 500 entries, the 3rd annual competition marks a record breaking year of entries from a total of 37 cosmetology schools across the nation.

As the finalists prepare for the live competition, Wella’s informative and exciting Education Panel beginning at 10:30 a.m., will offer students and stylists an array of tips to prepare them for life in the salon – and lots of prizes! Wella Education Panelists include: Wella’s Stephen Moody; Bloom.com’s Stacey Faulk; Salon Owner Martino Carter and Team I.C.A.N. members; Brenton Lee; Kathryn Hornick; Katey-Bug Browne; Katie Woods and Krysten Bacaycay.  The panel will be emceed by MODERN SALON’s First Chair Editor Alison Shipley.

The Wella Student Competition will be judged LIVE, on the Wella exhibit stage, from Noon – 2:00 p.m., by a panel of industry glitterati, including Wella Top Stylist Nick Berardi; Team I.C.A.N’s Kathryn Hornick; 2012 International Trend Vision Award Gold Winner and Wella Top Stylist Phillip Ferreira; 2011 North America Trend Vision Award Gold Winner and Wella Top Stylist Shirley Gordon; Wella Global Academy Dean Stephen Moody and Wella Lead Educator Kelly Pennington.

For those unable to attend ABS, the student panel and competition will be webcast live via salonprofessionalinteractive.com, hosted by MODERN SALON Beauty and Fashion Director Maggie Mulhern.

“The student entries came in by mail, by hand, online and with passion,” noted Fabio Sementilli, Wella's creative and technical director. “Wella is passionate about our commitment to supporting stylists throughout every stage of their career. This competition shines the spotlight on student stylists who create beauty and defy convention. We are fostering a community of young, driven and talented stylists: the Next Gen,” added Sementilli.

“Personally, I’m extremely proud of the work these young finalists entered and was honestly impressed by all of the students who entered the competition,” says Sementilli. “The Wella Student Competition continues to empower beauty school students year after year by providing a platform to perfect their craft and advance in the salon industry.”

Wella also believes that behind every great student is a great teacher. To honor cosmetology teachers, any student who competed in the Wella Student Competition could nominate their mentor or instructor for special recognition. The 10 “Instructor of the Year” nominees, the person who encouraged and inspired the student the most throughout his or her journey to becoming an amazing stylist will also be honored at ABS. 

“Throughout our careers there are special folks who truly believe in our ability, they know it is their duty to mentor and guide us to succeed and positively change our lives,” says Sementilli. “For this reason, Wella designed this special award category to recognize the often unsung instructors/mentors in beauty schools and salons throughout North America.”

The Wella Student Competition takes place on Monday, March 11th at 11:30 a.m., in the Wella Professionals exhibit at America’s Beauty Show, McCormick Place, Chicago.



In the Wella Professionals category:

    Sara Bain, Regency Beauty Institute
    Crystal Carney, Regency Beauty Institute
    Ashley Thom, Bellus Academy – Poway
    Jasper Struthers, Bellus Academy – Manhattan Kansas
    Alicia Harley, Marinello School of Beauty
    Claudia Lerma, Metro Beauty Academy
    Heather Youse, Metro Beauty Academy
    Myles Diaz II, Avalon School of Cosmetology

    In the Clairol Professional category:

      Andre Richardson, Southeastern Beauty Schools
      Morgan Jones, Avalon School of Cosmetology
      Marlela A. Olivia, Avalon School of Cosmetology
      Hilaria Estrada, Avalon School of Cosmetology
      Carmen Sandora, Avalon School of Cosmetology
      Daniela Navarrete, Avalon School of Cosmetology
      Kristen Lowery, Capri Beauty College
      Amanda Scott, Avalon School of Cosmetology

      In the Sebastian Professional category:

        Mayderum Michell, Regency Beauty Institute
        Mackenzie Secrist, Avalon School of Cosmetology
        Domina Newsome, Avalon School of Cosmetology
        Dyana Balderrama, Beau Monde Academy of Cosmetology
        Shirley Mills, Marinello School of Beauty
        Michelle Ross, Regency Beauty Institute
        Sabrina Vann, Bellus Academy – Poway
        Cameron Clochie, Regency Beauty Institute


          Tommy Wozniak, Avalon School of Cosmetology
          Bryden Mugleston, Bellus Academy
          Justyna Hebbert, Bellus Academy
          Rachel Toman, Metro Beauty Academy
          Andee Holmes, Marinello School of Beauty
          Cristina Woodson, Marinello School of Beauty
          Shanell Blackshear, Marienello School of Beauty
          Casey Ramos, Marinello School of Beauty