Dazzling Diamond Dust
Italian hair care line Alfaparf has launched its Semi di Lino line in North America with a name change, Semi di Lino Diamante, to reflect the addition of diamond powder to the luxury line of hair care and styling products.
The Semi di Lino Diamante line includes the Illuminating Care and Illuminating Styling categories with six products in each.
Illuminating Care, packaged in white, contains shampoo, conditioner, shine lotion, essential oil, mask and Cristalli Liquidi, a linseed-based treatment.
Illuminating Styling, in gold packaging, features smoothing cream, mousse, hairspray, design gel, polish and finishing spray.
Alfaparf Milano’s Semi di Lino Diamante line is supported with a photo shoot and a client sampling program.
Alfaparf Milano’s Semi di Lino Diamante line includes both a hair care and styling range.