Agadir International held a Los Angeles press event, introducing invited editors, bloggers and guests to their professional hair care line and launching new Hair Shield 450 Plus, a spray-on heat protector. Agadir Launches Hair Shield at Los Angeles Press Event

Agadir Argan Oil hair products are infused with Argan Oil and new Hair Shield 450 Plus provides extra protection that withstands heat up to 450 degrees.

"We feature a blend of oils and botanicals in our line," said Agadir International Executive Vice President Paul Bogosian. "It moisturizes and conditions the hair.  We've had tremendous response already because every woman wants smooth, hydrated hair."