Ashley Sheetz New Sally Beauty CMO & Group VP

By Anne Moratto | 06/16/2014 11:11:00 AM


click image to zoomASHLEY SHEETZ

Ashley Sheetz has joined Sally Beauty Supply LLC as Chief Marketing Officer, Group Vice President. In this new position she will oversee brand, creative, CRM, digital and visual merchandising teams. She reports to President and Chief Operating Officer of Sally Beauty Holdings, Chris Brickman.

Previously, Sheetz served as CMO and Vice President for GameStop where she was responsible for brand, consumer insights, promotions, loyalty and CRM functions. She was an integral part of GameStop’s long-term strategic planning group and was focused on driving market share and introducing new businesses and store concepts. Prior to the CMO position she acted as VP of Marketing and Strategy.

Sheetz began her career in advertising at agencies including DDB, TracyLocke, Publicis and Temerlin McClain and managed accounts including American Airlines, Omni Hotels, TGI Fridays, Susan G. Komen, TXU Energy and the Texas Lottery Commission.

Sheetz has been recognized for numerous industry achievements, with the most recent being named “Top 50 Women in Brand Marketing” by Brand Innovators and the “Top North Texas CMOs” by D CEO magazine in 2014.







Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at


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