Aveda’s Global 24-Hour Hair Cut-A-Thon Sets a World Record

By Lauren Salapatek | 09/25/2013 2:49:00 PM

 

click image to zoom This past April 22 (Earth Day) Aveda raised US $220,000 to benefit clean water causes during its 24-hour global hair-cutting marathon. By surpassing US $75,000*, Aveda set a Guiness World Records title for the most money raised for charity through haircuts in a 24-hour period.

Aveda stylists from over 900 salons in 15 countries worldwide volunteered their time and expertise--snipping, trimming, chopping and shaping-- to create haircuts in exchange for a client’s donation. The Global Cut-A-Thon kicked off in Asia, passed through Australia, made its way through Europe and concluded in North America. Participating countries included: The U.S., Canada, Hong Kong, Taiwan, South Korea, Australia, Japan, Belgium, Germany, Italy, Russia, Spain, Switzerland, Turkey and UK.

The record-setting Global Cut-A-Thon was just one aspect of Aveda’s Earth Month campaign, the company’s annual month-long drive that raised US $4.6 million in 2012. This year Aveda’s global network of beauty professionals in 30 countries organized thousands of events and exceeded their monumental $5M goal, raising a cool US $5.5 million in April 2013 to benefit more than 40 clean water organizations worldwide.

A substantial part of that total (US $1.5 million) came from the sale of Aveda’s limited edition Light the Way Candles. The company donates 100 percent of the purchase price to Global Greengrants Fund, a non-profit organization that channels high-impact grants to grassroots groups working to solve pressing environmental problems. Local efforts by caring Aveda professionals raised the remaining US $4 million.

Aveda professionals in more than 30 countries have collectively raised more than $32 million since 1999 to help support organizations that directly effect environmental change. More than $ 26 million of this amount has been designated for clean water-related causes since 2007.

Aveda’s record-setting Earth Day 24 Hour Global Cut-A-Thon was a win-win, making both the world and the people who inhabit it far more beautiful.

* $76,569.15 verified by GUINNESS WORLD RECORDS

For more information about Aveda, visit www.aveda.com.

 

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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