Beauty Brands Support CA Theatre Production of "Hairspray"

By Anne Moratto | 07/01/2013 10:54:00 AM

 

HAIRSPRAY” Wig-Mistress Lorraine Ely (right) puts the finishing touches on the signature coiff for the show’s main character Tracy Turnblad, played by Britany Callahan. Ely, one of the many gifted professionals who volunteers her creativity and expertise to Musical Theatre Orange County productions each year, works full-time with Dermalogica in Carson, CA as Sales Training & Development Manager. www.mtoc.org

 

A new production of HAIRSPRAY – The Musical, to be presented by Musical Theatre Orange County (mtoc.org) July 26-28 and August 2-4 in Fullerton, CA, has inspired what may be the most glamorous VIP gift-bag in theatre history, packed with coveted products from the beauty industry’s A-list.

click image to zoom Lori Atkins, Producer and Co-Founder of Musical Theatre Orange County, comments, “This show really resonates with hair, skin care and cosmetics industry people, because the hair-do’s are such an important part of the story.”

The following brands have donated product for the HAIRSPRAY gala VIP Media Event planned for July 26: Colorproof; CND Creative Nail Design; Dermalogica; Giovanni Cosmetics; JPMS John Paul Mitchell Systems; Orly; Sultra; TIGI; and Urban Decay.

The mission of Musical Theatre Orange County, a non-profit organization founded a decade ago by Mitch and Lori Atkins, is to mentor youth and bring the joy of live theatre to diverse audiences. HAIRSPRAY—The Musical is the 10th anniversary production for the company.

Atkins adds, “Of course, the classic 60’s musical HAIR treats hair symbolically, too. But there’s something about a big, bouncy, back-combed flip that really brings out the show-biz spirit of beauty-makers everywhere. We are so grateful to all of these top-notch brands for their support of our show.”

mtoc.org

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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