Beauty Bus Beauty Drive Propels New National Program

By Anne Moratto | 05/14/2012 4:19:00 PM


The mobile beauty service, Beauty Bus, provides in-home services, free of charge, to the seriously ill and their caregivers. Their Beauty Drive, a full-house event on April 29 at Hollywood's House of Blues, raised $100,000 which will help launch a new national campaign. The event brought together sponsors, friends and supporters of the Beauty Bus mission and honored the contributions of “The Hollywood Hair Guy,” Dean Banowetz, who has given generously of his time and talents.

Beauty Bus always needs Beauty Professionals as well as Beauty Buddies, who accompany Beauty Professionals on visits, and Beauty Ambassadors who spread the mission of Beauty Bus. Email to attend a training and download a volunteer application at: click image to zoomBeauty Bus founders and cousins Wendy Marantz Levine and Alicia Marantz Liotta

For those interested in making a deeper commitment to Beauty Bus to assist them in fulfilling their mission contact co-founder Alicia Liotta at

VIDEOS below:

  • Dev Rice of InStyler and Alicia Marantz Liotta of Beauty Bus introduce Dean Banowetz as he prepares to accept his Beauty Bus Foundation Lifetime Achievement Award.
  •  Bosley Professional's Eric McLemore encourages everyone to 'get on the Beauty Bus' at the Beauty Drive.
  • Michelle Bouse, owner of Michelle Bouse's Beauty Boutique, volunteers at the Beauty Bus Beauty Drive.







Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at


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