BioIonic's Agave Smoothing Haircare

By Lauren Salapatek | 07/24/2012 3:04:00 PM

 

Bio Ionic has announced the launch of its new Agave Smoothing brand, it's the one stop shop for smoothing! Frizz fighters looking for a temporary smoothing experience can use the healing oil treatment, or for longer lasting results they can experience the in-salon treatment, which lasts up to 12 weeks.

So how did BioIonic come up with the Agave ingredient? When Bio Ionic President Fernando Romero was a boy growing up in the lowlands near Acapulco, Mexico, his grandmother taught him how to make natural hair and body products using Agave, Coconut and Vanilla. Today, Fernando brings us his Agave-derived smoothing products.

The Agave plant itselt survives in the high, arid desert conditions by preserving every drop of water it can. The sugars inside the Agave plant act like reservoirs, locking in moisture. The same chemistry has been harnessed in both the Agave Healing Oil Treatment and Agave Smothing Treatment formulas.

The Agave Healing Oil Treatment smoothes and restores frizzy, unmanageable hair. And because it's derived from a plant, it is noticeably more lightweight and less "oily-feeling" than the traditional Argan-type hair oils.

Agave’s Smoothing Treatment takes just over an hour from start to finish (pending hair length and texture) and hair color can be carried out the same day! Not only that, but Agave’s processing time is 20 minutes on the hair, whatever the hair type – including Caucasian, Asian, African American. Another cosmetic win for the treatment is that clients can shampoo their hair the same day.

For more information on this line, visit agaveoil.com or bioionic.com.

click image to zoomAgave Smoothing Treatment

click image to zoomAgave Healing Oil

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek LAUREN SALAPATEK, ASSOCIATE EDITOR FOR MODERN SALON/SALON TODAY/FIRST CHAIR

Since January 2010, Lauren has worked at Modern Salon Media covering salon style, product and beauty trends, business editorial and more for both print and online content.

For MODERN SALON magazine, she compiles the Style Watch, Priority Male, Proview, Ask the Experts, Product Spotlight, Modern Salon Learning and Goods. For MODERNSALON.COM, Lauren handles posting blogs and articles, the Products section, and she frequently writes product reviews.

For SALON TODAY, she generates most of the Check In section: Service Spotlight, Action Graph, Marketing and Products. Lauren also generates content targeted at a student audience for FIRST CHAIR. Check out her blog and photography at: modernsalon.com/blogs/editors/lauren-salapatek.

 


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