Colorist Denis de Souza Teams Up with Joico

By Lauren Quick | 03/17/2014 2:32:00 PM

 

Brazilian, celebrity colorist Denis de Souza is partnering with Joico for color and luxe techniques.

“I’ve been using Joico products ever since I remember, which is a true testament to the brand’s ability to remain timeless and relevant,” de Souza says.

Joico hopes that de Souza will motivate, innovate and transform the brand. “Denis will be instrumental in developing new innovations tailored for today’s colorist, around the latest trends people want from their professionals,” says Valerie Robinett, Joico’s director of public relations.

De Souza has innovated an ultra-natural coloring technique for effortlessly sun-kissed strands. His skills have been put to work on the tresses of Kate Mara, Olivia Wilde, Zoe Saldana, Mila Kunis, Rachel Bilson, Nicole Richie and Lucy Hale, among others. 

For more information, visit joico.com.

 

 

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ABOUT THE AUTHOR: Lauren Quick

Lauren Quick, Assistant Editor for Modern Salon | Salon Today | First Chair

Lauren has been Assistant Editor since January 2014. Lauren attended the University of Missouri School of Journalism and is an avid Tigers fan. Her emphasis area was magazine journalism, specifically editing, and she obtained minors in sociology and Spanish. Lauren was a department and web editor for Vox magazine and a reporter for the Columbia Missourian newspaper before she worked at Modern Salon.

She grew up in Springfield, Mo., and now lives in the Chicago area with her wheaten terrier, Lucy. You can e-mail Lauren at lquick@vancepublishing.com or connect on Google+.

 


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