click image to zoomNADINE RAMOS: “When you want something so much you’re not going to just sit there. Your brain and heart start connecting, you’re not sleeping and all you’re thinking is, how can I get this going?”
Hometown: New York City
Now reading: The Go Giver by Bob Burg and John David Mann. “When you have reached a point of success—and I define success as accomplishing what you set out to do—it is such a blessing and you should pass onto the next person by taking time out to mentor, encourage and motivate. That is a ‘go-giver,’ someone who gives of themselves to help move others.”
Hidden talent: Great cook
My favorite way to relax: Hands down, a day at the spa, getting a massage.
Lasio? “I am a proud Latina and I knew incorporating my culture into my baby was a must. The word ‘Lasio’ means ‘silky, smooth hair’ in Spanish.”
Entrepreneurial Inspiration: Bethenny Frankel. “She is so realistic about the constant sacrifice of being an entrepreneur. She inspires me to find balance.”
My Mantra: “I have this saying on my wall in my office, ‘Some people dream of success and others wake up and work hard at it.’”
Nadine Ramos, Founder and CEO of LASIO Professional Haircare, never set limits on her life. Growing up, her family budget was modest, but looking good was a priority. “My mom was a single parent so we didn’t have the financial means but we made do with what we had and we got more creative."
Ramos, whose LASIO Keratin Straightening Treatments and HYPERSILK care and styling products are offered in salons around the world and in her own Keratin Lounge, says she didn’t choose beauty but beauty chose her.
“I was very young and had just recently lost my Mom. She was everything to our family and I was left with a huge responsibility that overwhelmed me every single day,” Ramos said. “I had jobs—receptionist, accountant, event coordinator—but I was always so unhappy going to those jobs, knowing there was more but I didn’t know what that was.
“Over ten years ago, my friend, a beautiful Brazilian girl, invited me to go with her to get her hair done in Astoria, Queens. The man who was doing her hair straightening treatment was originally from Brazil. I saw this transformation in her hair and in her and I instantly felt this rush of purpose, of excitement, and I knew my life was going to change.”