WATCH: Farouk Celebrity Apprentice Viewing Party Videos

By Anne Moratto | 03/26/2013 12:16:00 PM

 

On Sunday, March 24 in Houston, the Farouk family threw a party to celebrate another "Celebrity Apprentice" episode that featured their brands CHI and BioSilk, and a challenge to celebrities on how to promote them.  This viewing party was hosted by Mr. Farouk Shami, Founder of Farouk Systems, Inc. and Basim Shami, CEO of Farouk Systems, Inc., and both men starred on the episode, sharing the challenge with the contestants and ultimately deciding the winner (Team Plan B headed by actress Marilu Henner).

The new 2013 Miss CHI, Nathalie den Dekker who is Miss Universe Netherlands 2012 and Ali Moon, from Farouk's internal PR team, acted as emcees in these videos.

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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