Color Competition Alert! Haute Hues

09/18/2013 1:20:00 PM


click image to zoomFor more information on this color look check out MODERN SALON's September issue pg.126 in PROCESS. Get Emma's formula Step-by-step here.

Enter for a chance to win an assistantship with Joico! The grand prize winner of the Joico K-PAK Color Intensity Haute Hues contest will be on set assisting “the icon of style and cut” Damien Carney, along with the two-time NAHA Haircolor winner Sue Pemberton, as they create head-turning looks for a photoshoot to be featured in an upcoming issue of MODERN. Your airfare and accommodations to the photoshoot will be covered courtesy of Joico, plus you’ll get a healthy supply of Joico stylers and a Vero K-PAK Color Intensity kit to practice what you learn on set with Carney and Pemberton.




click image to zoomThe grand prize winner will win an assistantship with Sue Pemberton and Damien Carney to be featured in an upcoming issue of MODERN. * Contest runs from August 29 – October 31, 2013
* Upload on Instagram an imaginative and vibrant hair color creation of yours, using Joico Vero K-PAK Color Intensity shades (extra cool points if you use the two newest shades, Peacock Green and Cobalt Blue!)
* Use hashtag: “#joicointensity” and include @JoicoInsider when you Instagram your look and you’re automatically entered for your chance to win! Joico is even going to select 20 other winners to receive a Joico Vero K-PAK Color Intensity Kit.

Color Intensity concentrated pigments can be applied directly to hair, no developer required, or mixed with the other shades in the collection to produce a wide range of hues—from vibrant vivids to delicate pastels. These hues are formulated with Joico’s exclusive K-PAK Quadramine Complex, which is designed to repair and reconstruct as hair is being colored. For additional details on the contest, visit







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