Cosmoprof North America will return to its Las Vegas venue July 14-16 at the Mandalay Bay Convention Center. Recently named one of the “Top 25 Fastest-Growing Trade Shows,” by Trade Show News Network, CPNA is expecting more than 800 companies to participate with hair care, beauty, nails, skin care, spa and packaging exhibitions, along with educational conferences and business seminars.
A popular hit with attendees is the Discover Beauty pavilion, which is returning for its seventh year. The Discover Beauty area is devoted to distinctive and emerging brands from around the world. Discover Beauty is open to all attendees and CPNA show organizers WILL arrange sales meetings and events to bring together Discover Beauty exhibitors with retailers and buyers. This year’s Discover Beauty pavilion will feature African Botanics, Greenland, Jenetiqa, Manuka Doctor, Marilou Bio, MD Solar Sciences, Million Dollar Hair, Mirabella, Skin & Co Roma and VitaMan. The returning Spotlights program will feature exclusive, small niche beauty brands that will be part of Discover Beauty.
Beautique is a new sampling program that will debut at Cosmoprof 2013 with sample-size boxes of cosmetics, skin care, nails and beauty products inspired by the current sampling trends offered by online retailers. Beautique is an on-floor shopping area where attendees can select seven samples from 20 participating brands for $10. The program, which gives high visibility to participating brands, will also donate all proceeds to City of Hope. Beautique is sponsored by HCT Packaging, which has created customized boxes for the samples.
A wide range of educational and business gatherings are scheduled for CPNA, and one of the most interesting will be “The Business of Change: Reinventing Past Beauty Hits into Tomorrow’s Trends.” This trend-predicting session will be moderated by Jeff Falk, editor-in-chief of GCI Magazine. The presentation will examine how past trends, concepts and product ingredients re-emerge in the industry as new brands and how they must be adjusted to current consumer demands and expectations as well as the prevailing economic climate. The session will be held Sunday July 14 from 3:00pm to 4:30pm.
On Monday, July 15 from 2:00 pm to 3:30 pm, Alda Polla, president and CEO of Alchemie Forever will moderate a session on “The Spa Sector—How to Build Synergies & Grow Spa Distribution.” The presentation will cover the opportunities and potential for growth in the spa market and will feature a panel that will include a representative from a large spa chain, the leading distributor to spas and a leading spa product brand.
Learn about the unique and often imitated corporate culture of Zappos, the online shoe retailer, with the Zappos’s Corporate Culture Tour of the company’s Las Vegas headquarters on Tuesday, July 16 from 9:00 am to 11:00 am. The tour will include several Zappos’s departments and its call center. Following the tour, Noelle Raezer, senior director of merchandising for folica.com, will host a question and answer session. For show updates, visit cosmoprofnorthamerica.com and Facebook.com/cosmoprofnorthamerica.