Beth Minardi Signature will be introduced with a full curriculum, webinars, online forums, DVD tutorials, color credential certification, and more. Face-to-face connection will take place with the Minardi Artistic Colorist (MAC) Team, three levels (MAC Core, MAC Artistic, and Minardi Education Team (MET)).
In the evening, Sara Brown returned to the stage to present Core Values Awards, reflecting Joico’s seven core values, to employees who embodied those virtues: Purpose, Integrity, Partnership, Respect, Determination, Quality, and Responsibility. click image to zoomValerie Robinette, Tookie Carlson and Cherry Petenbrink celebrate their Core Values Awards.
Then, Carney and Pemberton (Vero K-Pak Color International Artistic Director) sent the new TurnStyle Collection spinning down the runway. The Carney cuts reflected the rounding, feminizing forms added to body-hugging couture—peplums, flared skirts, round Peter Pan collars. Carney translated this trend to hair by pivoting from a central point on the head to cut a rounded, fitted shape. Pemberton let nature be her guide in the color, creating a vibrant transition of color like the shift of shades on a flower petal. “This collection shows the evolution of ombre as we know it into something bolder, more unique—truly head turning,” said Pemberton.