On March 11, Paul Mitchell co-founder and Forbes 400 member John Paul DeJoria and his wife, Eloise, hosted the Forbes 30 Under 30 Cover Issue Party at their home on the shores of Lake Austin, TX during South by Southwest. The evening honored the nation’s most prominent young movers and shakers who made up the list in 15 categories, ranging from technology to education, along with key influencers, sponsors and clients.

The “cowboy casual” themed event featured a Paul Mitchell Styling Lounge where attendees
stopped by for touch-ups highlighting Paul Mitchell’s newest category Express Dry, MITCH
and Awapuhi Wild Ginger products, in addition to experiencing a virtual graffiti wall, with
relevant Austin/music themed backdrops and props.

JPMS CEO John Paul DeJoria Hosts "30 Under 30" Party