Join The Establishment Salons in a Coffee-Fueled Fundraiser

By Anne Moratto | 01/03/2014 9:37:00 AM

 

click image to zoomSuzanne Kelly, Lead Stylist in Milwaukee and Colectivo Coffee co-founder Paul Miller, kicking off the fundraising efforts.

The Establishment Salons (locations in Milwaukee, WI and Los Angeles, CA) are putting out a call for donations of gently-used salon and spa equipment (primarily handheld items) as part of their fundraiser for the Mayan Families Beauty School in Guatemala. In addition to sending these much-needed tools to the school,  The Estabishment Salons are selling coffee from Milwaukee-based specialty coffee roaster Colectivo Coffee and 100% of the proceeds will go to the beauty school.

Co-owner of The Establishment Salons, Howie Goldklang, was introduced to the Mayan Families Beauty School through his mother-in-law, who would travel there on business.

"She's been in touch with the school for several years, regularly donating," says Goldklang, who owns the Establishment  salons with his wife, Carly Flynn. "She recently suggested that we check them out with the hopes of the our salons donating something. Carly and I discussed it and our first thought was working with our long time coffee partner Colectivo Coffee in Milwaukee. They take special care when sourcing their beans and blends, visiting farms and helping communities. It seemed like a natural fit to center our fundraising sales efforts around their Guatemalan blend. Our purchasing those specific pounds of coffee helps their sources as well as provided the fundraising vehicle we need to collect money for the Mayan Family Beauty School."

Clients are particpating by making purchases of the coffee and have been notified via email blasts, Instagram and through the signage at the front desk. "The most effective way to get talking about it, " says Goldklang "is our leaving 1lb bags of coffee on each station as a conversation starter for both clients and staff."

For salons interested in donating, please contact howie@establishmentLA.com 

 

 

 

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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