KEVIN.MUPRHY Launches new Thickening Lotion

KEVIN.MURPHY has recently released a new weightless cream featuring rayon particles and moisturizers called FULL.AGAIN. Formulated for fine to medium hair, rayon fibers in FULL.AGAIN adhere to natural keratin particles on the hair, resulting in greater volume and thickness.

Aside from thickening agents, FULL.AGAIN includes natural ingredients for hair health and moisture including: elemi, an essential oil which treats and heals damaged hair; amyris oil, which removes toxins from the hair and is known to have anti-aging and anti-stress properties; and sandalwood oil, a powerful moisturizer for hair and scalp. In addition, lime extract cleanses hair and removes excess oils, while beeswax seals in moisture and protects hair. Apply product to damp hair at the ends and mid-lengths before styling.

“One of the biggest complaints I hear from clients around the world is that their hair is too thin or it doesn’t have enough volume,” says Kevin Murphy, stylist and founder of KEVIN.MURPHY. “I wanted to create a fast-acting product that gives the illusion of sexy, full, luxurious hair that would be easy for anyone to use. As a runway and editorial stylist, I always want a base of full, thick hair that can move or be sculpted into a style without falling flat after a few hours. The incredible rayon particles in FULL.AGAIN allow me to do this instantly.”

Available in April 2012.

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