High profile beauties endorsing product lines is the new trend in the salon industry. It was announced this today that Kate Moss has been tapped to be the Muse of the new Kerastase "CoutureStyling" line of professional tools for "effortless" finishes. Categories include products for "sculpted", "voluminous" and "natural" looks.

Legendary Hairstylist and Kerastase Artistic Director Luigi Murenu will be responsible for the images to be seen in a campaign to be launched in May along with the line.