LA Press Event Introduces New ghd Eclipse Styler

By Anne Moratto | 02/11/2014 12:35:00 PM

 

Recently, Dara Pauker, President of ghd North America, shared the company's new styling tool with invited editors at an LA press event, held at Bollare's Beauty Bar, their North American press representation.

The new ghd eclipse with tri-zone technology features three quick-thinking sensors in each plate that allow the styler to maintain consistent heat at the optimum styling temperature, 365 degrees Fahrenheit. The Eclipse can style larger sections of hair

“The ghd eclipse will revolutionize women's hair styling. Using breakthrough and patented tri-zone technology, ghd eclipse offers unprecedented styling performance and endless possibilities for transforming even the most challenging hair types," says Paul Stoneham, Chief Executive Officer, ghd.

“ghd eclipse is my go-to styler for transforming any hair type into a variety of styles - from beautifully natural to high-fashion, editorial looks," says Sam McKnight, ghd Global Creative Director.


ghd eclipse benefits:

− Six Quick-Thinking Sensors (3 in each plate): guarantee constant heat throughout

styling (365 degrees F) to minimize hair damage

− Superfine Precision Finished Plates: high glide, precision milled plates enable the ultimate

in heat transfer and smooth, snag free styling

− Aerogel Insulation: outer body remains cool to the touch even after 45 minutes of styling

− Polyphonic Sound & Backlight: premium look and feel

− Ready in under 20 seconds: tame even the toughest of hair textures quickly and easily

− Universal voltage: optimum performance wherever you travel

− Sleep mode: styler automatically switches off if not used for 30 minutes

− Protective plate guard: safely covers hot plates when you need to style and go

The ghd eclipse™ with tri-zone technology will retail for $245 and will be available through www.ghdhair.com/us, fine salons, and select retailers beginning March 2014.

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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