MODERN's Steve Reiss to Share Industry Trends at Premiere Orlando

By Lauren Quick | 05/16/2014 1:12:00 PM

 

Publisher Steve Reiss of MODERN SALON will be presenting at 2014 Premiere Orlando May 31-June 2.

click image to zoomSteve Reiss, MODERN SALON publisher, speaks at ISBN 2014. Reiss will be giving a presentation Mon., June 2 from 9:30 a.m. to 10:30 a.m. in room W221B on beauty industry trends. Reiss gave a similar presentation at this year's ISBN; he will highlight risks and opportunities and explore how the economy is shaping client behavior and driving trends. Reiss has given this presentation at numerous industry events, and attendees will walk away with information, ideas and best practices they can immediately put to use.

Reiss will explore how the economy is shaping client behavior and driving trends and how the industry is responding. "Just like the Great Depression shaped the behavior of our parents and grandparents, the recent recession is impacting the behavior of today's beauty consumer," Reiss said during ISBN. "That is presenting some challenges to salons and spas, but there are also several opportunities."

MODERN SALON is the only media with communities and resources for beauty students, stylists and salon owners, so we have a unique perspective on the salon professional's life cycle and have a birdseye view of the key trends impacting the industry.

For more information, visit premiereorlandoshow.biz.

 

 

 

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ABOUT THE AUTHOR: Lauren Quick

Lauren Quick, Assistant Editor for Modern Salon | Salon Today | First Chair

Lauren has been Assistant Editor since January 2014. Lauren attended the University of Missouri School of Journalism and is an avid Tigers fan. Her emphasis area was magazine journalism, specifically editing, and she obtained minors in sociology and Spanish. Lauren was a department and web editor for Vox magazine and a reporter for the Columbia Missourian newspaper before she worked at Modern Salon.

She grew up in Springfield, Mo., and now lives in the Chicago area with her wheaten terrier, Lucy. You can e-mail Lauren at lquick@vancepublishing.com or connect on Google+.

 


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