The first annual Miss Universe CHI Model Search began the night of the Miss Universe 2012 pageant. 89 Miss Universe 2012 contestants competed for votes from their fans to become the official spokesmodel for the CHI brand and claim the title of Miss CHI 2013.
Over 300,000 fans from around the world casted their votes for their favorite contestant and after two months the winner was finally revealed at America’s Beauty Show in Chicago.
“It is an honor to be the first Miss CHI and I am so excited to be working for one of my favorite brands. CHI helps girls all over the world by giving them the tools and products they need to feel more confident, and more beautiful— I am so happy to be a part of it all,” says Dekker.
“We couldn’t have found a more perfect fit for our first official CHI spokesmodel. Nathalie genuinely loves the CHI brand and is more than ready to share that with the world,” says Ali Moon, PR Manager for Farouk Systems.