Mirabella Hosts Los Angeles Press Event

By Anne Moratto | 08/28/2012 12:55:00 PM


High above the Sunset Strip, Mirabella hosted beauty editors, bloggers, press, and guests to a "Rooftop Rendezvous." Held at the London Hotel in Los Angeles, Mirabella, a mineral-based professional cosmetics line, debuted its new highlighter, BRILLIANT, offering makeup applications in poolside cabanas.  Guests also sampled products and tool from the line, as well as viewed the premiere of a new Mirabella video, shot in beautiful California wine country.  The video, while telling a romantic story of love in the vineyards, also revealed the latest seasonal looks from Mirabella.

Amber Bown, Mirabella Creative Director, shared some of her anticipated makeup trends, weighed in on the lipstick vs lipgloss debate, and talked about the benefits of BRILLIANT.

Mirabella BRILLIANT in Shimmer Rose

“Prismatech is truly a color and texture revolution,” explains Bowen “This technology combines the best features of baked, powder and cream products for true color and a smooth finish. Unlike anything else on the market, BRILLIANT takes prismatech benefits to the next level by offering dual-shade shimmer color combinations for a soft, flattering glow.”

BRILLIANT comes in these color combinations:Shimmer Rose swirls a pale highlighter with soft pink; Latte Swirl mixes bronze with pinky beige; Glowing Coral blends light coral with icy champagne.








Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com


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