Miss CHI Model Search at Miss Universe

By Anne Moratto | 12/12/2012 11:14:00 AM


Farouk Systems, makers of CHI and BioSilk hair products, announces its third year as presenting sponsor and ninth year as Hair Care sponsor of the 2012 Miss Universe Competition to be held December 19 in Las Vegas.

 The CHI Creative Artist Team (CAT) are in Las Vegas, creating and styling the hair of the Miss Universe contestants for events and photo shoots leading up to the show. CAT will also be styling hair backstage during the live telecast.  This year, Farouk Systems, will be launching an exclusive 2012 Miss Universe CHI Model Search for fans to “CHOOSE MISS CHI” to be the official spokesmodel for the brand in 2013. Voters will be entered to win the “CHI LUXE Cancun Weekend” giveaway presented by Ulta.

  “We’re so excited about our ninth consecutive year partnering with the Miss Universe Organization,” says Farouk Shami, Founder and Chairman of Farouk Systems, Inc.  “Our continued involvement in this annual tradition celebrates the Farouk commitment to beauty around the world.”

 The 2012 Miss Universe Competition will be held in Las Vegas at the Planet Hollywood Resort & Casino Theatre for Performing Arts. It airs LIVE on NBC at 8:00 p.m. EST in the United States, with a Spanish simulcast on Telemundo. This year’s pageant will be hosted by Andy Cohen, host of Bravo’s “Watch What Happens Live” and Giuliana Rancic, co-anchor of “E! News.”

 The CHI team will be tweeting live from backstage to give @CHIhaircare followers behind-the-curtain access, and exclusive product giveaways starting at 1:00 p.m. EST, in partnership with Ulta and Beauty Brands. 








Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com


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Brasil  |  February, 13, 2013 at 11:34 AM

Sr Farouk Shami, venho acompanhado a miss Rina Chibany desde a sua coroação como miss Líbano,Rina tem os cabelos naturalmente bonitos e fácil de pentear,Percebi que, antes e depois da sua participação no MU,os cabelos estavam lindos e permanecem lindos, porém,durante o concurso miss Universo, aconteceu algo que mudaram os lindos cabelos da miss Líbano! A sua equipe não fez jus a beleza de Rina,Os cabelos mal finalizados, penteados que não a favoreceu! Basta ver as fotos, principalmente esta que abre o vídeo (Chi model).O que aconteceu? Falta de inspiração da sua equipe?

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