The American Wave System, created by Master Stylist Nick Arrojo, is a new and exclusive wave and texture enhancing system that creates a range of customized hair textures and lengths, from cascading beauty waves to full-blown curls.

“The American Wave was born to create soft, natural-looking waves and curl patterns for today’s style-conscious consumer,” explains Nick. "Clients with all hair types are eligible for the American Wave. The formula lasts for three months and works with many permanent and demi-permanent hair colors.

American Wave is THIO and AMMONIA FREE, positively charged (so it attracts to the hair shaft, rather than repel it), and uses modern ionic technology. It means the product gently seeps into the hair shaft without causing dryness, damage or unpleasant odors while creating a mélange of textures. The system uses a combination of ‘soft tools’ to reduce the stress on the hair, as well as a specialized lotion that reconditions the hair for a smoother cuticle and natural wave movement.

In addition to Nick’s Texture Specialists at ARROJO Studio, American Wave is being introduced to more than 100 affiliate salons across the country, as well as to hundreds of thousands of stylists at major trade shows.   

Clients with all hair type are eligible for American Wave. The treatment is not suitable for hair highlighted beyond 25 percent. Accordingly, a consultation is recommended for anyone with lightened hair. 



The American Wave can be customized for a range of hair textures and lengths including:

The Beach Wave: Arrojo stylists use a vertical drag soft tool technique to marry straight and wavy textures to create beach waves.

Style Support: For clients with fine and/or straight hair, Style Support uses a new spin on soft tool wrapping techniques. It adds volume and texture to hair that lacks life and vitality by creating a resilient consistent wave.

Expanded Curls: For those with curly hair, Texture Specialists use a round soft tool wrapping technique to create buoyant and resilient waves and curls. 

NEW TREND: The American Wave—From Beach Waves to Full-Blown Curls