New China Glaze Hologlam Creates 3-D "Traveling" Effect on Nails

By Anne Moratto | 02/20/2013 1:47:00 PM

 

A new 12-piece collection from China Glaze answers the call of nail polish lovers everywhere who have hollered for holographic. New Hologlam uses reflective, holographic particles to capture light and transform nails into ever-changing visual effects. With a strong linear finish indoor or out, the Hologlam polishes bend and change, creating an illuminated three-dimensional, traveling color effect across the nail.

 The China Glaze Hologlam collection consists of:

Get Outta My Space: powdered violet

Astro-Hot: soft, baby pink

Infra-Red: warm, magenta pink

When Stars Collide: warm maroon

Not In This Galaxy: bright, warm coral

OMG A UFO: warm, moss green

Don’t Be A Luna-Tic: turquoise aqua

Sci-Fly By: light, silver blue

Take A Trek: cool, denim blue

Strap On Your Moonboots: midnight sky blue

Galactic Gray: warm, gunmetal

Cosmic Dust: silver metal

 The China Glaze Hologlam collection will be available in April 2013 at fine salons and beauty supply stores nationwide with an SRP of $14.

 www.chinaglaze.com

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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