OPI GelColor Kits for Spring

By Anne Moratto | 04/05/2013 2:16:00 PM

 

OPI launches glitter gels in two new GelColor kits for spring. The two sets feature 12 new shades from the Euro Centrale collection for Spring/Summer 2013 and the Disney’s Oz The Great and Powerful promotion.

The Fashionistas kit includes six favorites from Euro Centrale, in shades ranging from vibrant periwinkle to gold. The Disney’s Oz The Great and Powerful kit offers SoftShades and glitters in gel formulas inspired by the film, featuring glittery shades packed with white, gold and silvery iridescent confetti and soft neutrals in white, beige and pink.

“Since its launch, GelColor has grown to become a new standard for manicure durability and endurance. Now OPI is broadening what GelColor can do,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “OPI is so excited to launch the first ever glitter gels.”

Unlike a gel and polish hybrid, OPI’s formula is 100% gel. GelColor is applied similar to traditional nail lacquer, then flash LED UV-cured in a total of four minutes per set (almost four times faster than standard gels).  Salon application takes approximately 45 minutes from start-to-finish (including OPI’s exclusive nail prep) and is easily removed in 15 minutes with individual fingertip soak-off sleeves. 

 The Fashionistas kit offers: OPI Eurso…Euro, You’re Such a BudaPest, Can’t Find My Czechbook, Oy- Another Polish Joke!, My Vampire Is Buff, and the glitter gel Polka.com.

The Disney’s Oz The Great and Powerful kit includes: Don’t Burst My Bubble, Glints of Glinda, I Theodora You, and the glitter gels When Monkeys Fly!,  Which is Witch?, and Lights of Emerald City.

www.opi.com

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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