The newly designed NIOXIN styling lineup features advanced technologies that provide styling solutions specifically customized for thinning hair:
• PRO-THICKtechnology for fuller, thicker locks: A complex of thickening polymers that deposit forming bonds between the strands creating space that gives a thickening appearance, This technology makes the desired style easier to achieve and results in a visual thickening effect on the hair.
• LIGHTPLEX technology for lightweight effects on thinning hair: A professional technology with polymers and conditioning agents, that provides a lightweight balanced styling without a stiff feeling.
One of the most exciting introductions at the press conference was the emphasis on NIOXIN's long standing commitment to stylist education, creating an educational platform to help the salon professional better address the unique styling needs of clients experiencing thinning. Accordingly, NIOXIN has created three “styling principles” to help stylists care for and style their client’s thinning hair to its full potential.
→ FOCUS ON THE BASE: Focuson blow-drying at the base to create a gentle liftfor a more voluminous look
→ CREATING VOLUME: Focus on creating volume rather than height to create denser looking hair
→ THE RIGHT PRODUCTS: Use of gentle, lightweight styling products is crucial to creating thicker looking hair
NIOXIN also offers ongoing education classes and online seminars, allowing stylists to fully understand the intricacies of their client’s thinning needs from shampoo to styling. For more information on these classes please visitwww.salonprofessionalinteractive.com.
For more information about the new products, go to www.nioxin.com