NovaLash Launches a New Line of Extended Wear Eye Shadow Kits

By Anne Moratto | 06/05/2014 2:19:00 PM


click image to zoomNovaLash Sugar Candy Mountain Eye Shadow Display

NovaLash Lash Extensions recently launched semi-permanent, extended-wear cream eye shadow formulas that "won’t crease or smudge for over 24 hours."   The arrival of these semi-permanent shadows is a natural complement to NovaLash's Eyelash Extension line that allows women to skip mascara for months.

NovaLash’s 24 Hour Cream Shadow is sold in “triptychs,” or coordinating sets of three shadows. In addition to the shadows, each kit also contains a JETliner- a complementary semi-permanent eyeliner pencil and an easy to use application brush along with application instructions for different looks.

click image to zoom

Kit options include:

 Black Eyes of Paradise (Crystal White Grape, Gardens of Paradise, Houri, with Cardinal Sin Liner)

Garden of Eden (Purity, Lust, Original Sin, with Cardinal Sin Liner)

 Earthly Delights (Milk & Honey, Earth Angel, Heaven & Hell, with Oak Liner)

 Forbidden Fruit (Chastity, Heavenly, Oxblood, with Oak liner)

 Sugar Candy Mountain (Angel Face, Dragon Tree, Gilded Wing, withCardinal Sin liner) 







Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at


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