OPI Artistic Director Chooses Her Polish Partners Carefully

By Anne Moratto | 10/30/2012 9:19:00 AM

 

OPI has co-starred with some of Hollywood’s biggest hit movies and with many of her most glamorous personalities.  For Holiday 2012, OPI got in the spy game, commemorating the 50th Anniversary of James Bond 007 and the latest Bond blockbuster, Skyfall, with a collection of colors that are available in minis, GelColor, magnetic formulas and in towering racks for beautiful salon and store display.  Spring 2012 rocks out with Mariah Carey by OPI, a sophisticated range of shades that include the new textured technology—a pebbled finish that lightly shimmers with fine glitter particles.   OPI is also launching a new GelColor consumer advertising campaign centered around the theme of “Endurance,” inspired by the strength and fortitude of female American Olympians and athletes including gymnast Gabrielle Douglas, volleyball player Misty May-Treanor, race car driver Danica Patrick, and Wimbledon champ Serena Williams.

What attracts OPI to a property or personality?  Suzi Weiss-Fischmann, OPI Executive Vice President and Artistic Director, likes celebrities who make nails a part of their overall look every day.  And what draws her to certain films?  Well, it helps if Daniel Craig is in them.

 

FIRST VIDEO: SUZI TALKS SKYFALL AND BOND SECOND VIDEO: SUZI TALKS SPRING TRENDS & CELEBS

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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