OPI Launches Matte Top Coat!

By Lauren Salapatek | 03/01/2013 9:52:00 AM

 

click image to zoom OPI has just announced the launch of the OPI Matte Top Coat which will instantly transform glossy nail lacquer to a matte finish when applied over any OPI hue! 

Matte Top Coat provides sealing protection without shine and protects nails from chipping, making manicures last longer. With a matte, transparent finish, Matte Top Coat is designed to leave nails velvety smooth while creating a touchable texture for an edgy appearance.  

“A matte finish can be worn over any OPI nail lacquer shade and should be applied after the base coat and primary coats of color to give nails a unique look,” says Suzi Weiss-Fischmann, OPI co-founder and artistic director. “Using Matte Top Coat to transform any shade in your collection makes it a more versatile and budget-friendly way to embrace the matte trend. Give your favorite lacquers an update with a new finish without altering the color.”

Matte Top Coat contains no DBP, Toluene, or Formaldehyde. This product includes OPI’s ProWide Brush. OPI Matte Top Coat will be available April 2013 in professional salons. For more information, call 800-341-9999 or visit www.opi.com.

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek LAUREN SALAPATEK, ASSOCIATE EDITOR FOR MODERN SALON/SALON TODAY/FIRST CHAIR

Since January 2010, Lauren has worked at Modern Salon Media covering salon style, product and beauty trends, business editorial and more for both print and online content.

For MODERN SALON magazine, she compiles the Style Watch, Priority Male, Proview, Ask the Experts, Product Spotlight, Modern Salon Learning and Goods. For MODERNSALON.COM, Lauren handles posting blogs and articles, the Products section, and she frequently writes product reviews.

For SALON TODAY, she generates most of the Check In section: Service Spotlight, Action Graph, Marketing and Products. Lauren also generates content targeted at a student audience for FIRST CHAIR. Check out her blog and photography at: modernsalon.com/blogs/editors/lauren-salapatek.

 


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