OPI Launches Matte Top Coat!

By Lauren Salapatek | 03/01/2013 9:52:00 AM

 

click image to zoom OPI has just announced the launch of the OPI Matte Top Coat which will instantly transform glossy nail lacquer to a matte finish when applied over any OPI hue! 

Matte Top Coat provides sealing protection without shine and protects nails from chipping, making manicures last longer. With a matte, transparent finish, Matte Top Coat is designed to leave nails velvety smooth while creating a touchable texture for an edgy appearance.  

“A matte finish can be worn over any OPI nail lacquer shade and should be applied after the base coat and primary coats of color to give nails a unique look,” says Suzi Weiss-Fischmann, OPI co-founder and artistic director. “Using Matte Top Coat to transform any shade in your collection makes it a more versatile and budget-friendly way to embrace the matte trend. Give your favorite lacquers an update with a new finish without altering the color.”

Matte Top Coat contains no DBP, Toluene, or Formaldehyde. This product includes OPI’s ProWide Brush. OPI Matte Top Coat will be available April 2013 in professional salons. For more information, call 800-341-9999 or visit www.opi.com.

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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