OPI Partners with Coca-Cola for Nail Lacquer Launch

By Lauren Quick | 02/19/2014 12:44:00 PM

 

click image to zoom OPI Products Inc. has announced a partnership with The Coca-Cola Company for a new nail lacquer launch inspired by some Coke's most recognized brands.

Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta will be some of the products that inspire the OPI line, which will launch internationally in June 2014. 

"We're excited to partner with OPI, a preeminent nail polish brand with global reach and influence among our core target teen audience," says Kate Dwyer, group director worldwide licensing for The Coca-Cola Company. "Coca-Cola has a long history of collaborations with beauty and lifestyle brands to further connect with consumers and taste-makers in a way that is meaningful and relevant for them."

Team OPI has expressed excitement as well: "As the global leader in the professional nail industry, OPI is thrilled to partner with the world's top beverage company, The Coca-Cola Company," says OPI Co-Founder and Executive Vice President Suzi Weiss-Fischmann. "These two iconic brands truly deliver happiness in a bottle." 

 

 

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ABOUT THE AUTHOR: Lauren Quick

Lauren Quick, Assistant Editor for Modern Salon | Salon Today | First Chair

Lauren has been Assistant Editor since January 2014. Lauren attended the University of Missouri School of Journalism and is an avid Tigers fan. Her emphasis area was magazine journalism, specifically editing, and she obtained minors in sociology and Spanish. Lauren was a department and web editor for Vox magazine and a reporter for the Columbia Missourian newspaper before she worked at Modern Salon.

She grew up in Springfield, Mo., and now lives in the Chicago area with her wheaten terrier, Lucy. You can e-mail Lauren at lquick@vancepublishing.com or connect on Google+.

 


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