On Set with CHI: New Commercial Will Launch Two Tools

By Anne Moratto | 05/29/2013 12:12:00 PM

 

Albert Luiz styling a smiling Nathalie Den Dekker Rocky Vitelli works on Miss Universe 2012 Olivia Culpo

 

 

 

 

 

 

 

 

 

 

 

 

Farouk/CHI came to Los Angeles to create a commercial for two new styling tools debuting in June, the CHI ARC and the CHI G2.    Behind-the-scenes, the starring hairdressers and beauty queens did their best styling and smiling while the cameras rolled.

Rocky Vitelli, Global Board Member, and Albert Luiz, Creative Artist, worked with Olivia Culpo, Miss Universe 2012, and Nathalie Den Dekker, Miss Netherlands 2012 and the current Miss CHI.

Watch for the debut of this spot which will run in select markets on NBC from June 3-23.

www.farouk.com/CHI

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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