On the Go Beauty with Joico: Beverly Hills Pampering Event

By Anne Moratto | 05/13/2013 11:18:00 AM

 

Joico pampered beauty-lovers on a Beverly Hills rooftop the day before Mother's Day, May 11.  Their On The Go Mother’s Day Event has been popping up poolside for five years and invited media, bloggers and guests were treated to a variety of services including super star styling with George Papanikolas and Mika Fowler.

click image to zoomJoico offered on-the-go beautiful braids.

Continuing their brand promise to "Turn Heads," the sunny splendor of the day and overall awesomeness of the setting created a salon environment at the Thompson Hotel that definitely caused heads to turn.

 

www.joico.com

 

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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