Joico offered on-the-go beautiful braids.
Joico offered on-the-go beautiful braids.
Bellacures provided manicures.
Bellacures provided manicures.
Celebrity stylist George Papanikolas and Joico's Director of Public Relations Valerie Robinette
Celebrity stylist George Papanikolas and Joico's Director of Public Relations Valerie Robinette
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Joico offered on-the-go beautiful braids.
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Joico offered on-the-go beautiful braids.
Bellacures provided manicures.
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Bellacures provided manicures.
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Celebrity stylist George Papanikolas and Joico's Director of Public Relations Valerie Robinette
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Celebrity stylist George Papanikolas and Joico's Director of Public Relations Valerie Robinette

Joico pampered beauty-lovers on a Beverly Hills rooftop the day before Mother's Day, May 11.  Their On The Go Mother’s Day Event has been popping up poolside for five years and invited media, bloggers and guests were treated to a variety of services including super star styling with George Papanikolas and Mika Fowler.

On the Go Beauty with Joico: Beverly Hills Pampering Event

Continuing their brand promise to "Turn Heads," the sunny splendor of the day and overall awesomeness of the setting created a salon environment at the Thompson Hotel that definitely caused heads to turn.

 

www.joico.com

 

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