click image to zoomPatrick McIvor Sandra Humphries, Vice President of Education, Salon, for Kao USA Inc., announced today that Patrick McIvor will work with the company as Artistic and TechniCulture Director.
Starting January 1, 2013, McIvor will work with the education programs for the Goldwell and KMS California brands to incorporate technology with technique and culture, an idea he calls “techniCulture.” He will also work with the Goldwell and KMS California brands on salon business building programs utilizing social media.
McIvor is the former Color Director for Nick Arrojo. McIvor has over 27 years of professional experience as a color director, international hair color educator, salon owner, national technical training manager and artistic director at several professional hair color companies and specializes in salon-based hair color education and social media. He’s been referred to as a “Tech Titan,” “The Social Media Mentor,” and “…perhaps the best known media whiz,” by industry media.
“One of our goals for 2013 is to increase our digital and social media presence. We were attracted to Patrick because of his social media following - it’s impressive - and, because it’s digital, it’s quantitative. Like us, Patrick is very forward-thinking, and he has the means to share his progressive ideas with stylists in a way that they can understand, immediately apply, and measure,” says Humphries.
THE EXCULSIVE INTERVIEW:
Modern Salon Media was granted the exclusive interview with Patrick McIvor regarding his new position as the Artistic and techniCulture Director for Kao, the parent company of Goldwell and KMS.
“I believe we are in the first revolution in our industry since the 1970’s,” McIvor told Beauty and Fashion Director Maggie Mulhern last night after the announcement was made. “Sassoon taught us that success was the result of the mastery of technique and the understanding of culture. He was always interpreting and refining. Sassoon made us understand that we had to love what we do. Having the technique and skill - at that time - may have been enough to be successful.
“But now, to be successful, you must incorporate technology. If not, you will be the tree that fell in the woods that no one heard. Blending technology with a skill set IS the new revolution. Now, technology is the master of technique and the understanding of culture. ”