Special occasions are a multibillion dollar industry, and Paul Mitchell is making sure salons get invited to the party with Big Night Out, an integrated campaign to bring prom-‐goers, brides, and other party-‐goers into the salon.
The Big Night Out Campaign includes beautiful imagery and a social media component.
Paul Mitchell has created four exclusive, party-‐perfect looks that stylists can create in their salons. When stylists buy one of three select Neuro Tools, they will receive a free Salon Service kit that includes styling products, hair accessories, and the Big Night Out Style Guide. This guide features step-‐by-‐step instructions for creating the four Big Night Out looks in the salon, as well as business-‐building and merchandising tips and specially designed appointment cards. There will be more business-‐building, marketing and educational support available online for stylists at http://www.paulmitchellpro.com/bignightout.php, including an inspiring sizzle reel, how-‐to videos, and customizable Big Night Out social media graphics, press releases, and e-‐mail blasts to help salons reach their customers.
In addition, Paul Mitchell will reach out directly to consumers using the hashtag #DressUpPartyDown on social media, and an online contest supporting Big Night Out.
Salon guests can take home a piece of Paul Mitchell Big Night Out with "Get The Look" kits inspired by three of the four Paul Mitchell Big Night Out styles. These trios of travel-‐size stylers can be bundled to make a great gift with service, or can be retailed. Stylists who are interested in hands-‐on education on the four looks also have the option to book free Big Night Out in-‐salon classes through their Distributor Salon Consultants, who they can find at http://www.paulmitchellpro.com/distributors.php.
Paul Mitchell Big Night Out Collection Details:
Salon Service Style Kit: over $30 value, FREE with purchase of Neuro Smooth, Neuro Unclipped (rod, cone, or small cone) or Neuro Cell.
• Sculpting Foam, 6.7 oz.
• Freeze and Shine Super Spray, 8.5 oz.
• Hot Off The Press, 6 oz.
• 12 ombré bobby pins
• 4 ombré hair ties
• BIG NIGHT OUT STYLE GUIDE including: (4) exclusive looks with how-tos.