Coppola collaborated with Clairol to create Luminize lightening system. This was his first experience in product development and design. While with Clairol, he was encouraged to open a salon in Manhattan which he did, on prestigious 5th Avenue. Coppola, however, saw that the revolution in hair hadn’t overtaken New York’s tendency to embrace classic styles. Coppola sold up and returned to Long Island until he discovered what he described as “this new thing”, a shopping experience through television called QVC. He created Peter Coppola’s New York Soyagen Complex for the QVC (which stands for quality, value and convenience) audience.
“I was discouraged by everyone but I liked it because nobody was doing it. QVC told me, just talk about the product and you have five minutes to do it. I don’t think I had said more than five words before they said, ‘Thank you, Peter.’ But in those five minutes, 5,000 kits had sold.”
Coppola went on to create more product including an entire Volumizing System and his five minutes increased to five years of full programs and Coppola-dedicated airtime.
“QVC educated me about product development, about marketing and what the consumer looks for. The big change came when I found Keratin Complex which revolutionized the concept of smooth hair.” Today, with smoothing an entire hair category, Coppola continues to innovate in an industry he loves. He created Peter Coppola Keratin Concept, a formaldehyde-free line he developed with a “genius chemist” and he has plans to open another salon in New York and an academy.
“I’m celebrating forty years in this industry. Today, when I talk to young people, I always emphasize the importance of education. I also share the three d’s I live my life by-- desire, (to get up in the morning) , dedication (in your craft), and discipline. If you do it right, chances are you’re going to do well.”
To learn more, visit http://petercoppola.com