According to Butcher, a potential Great Lengths educator should possess:
- A sincere passion for sharing information with other hairdressers that could change their careers.
- The ability to guide students and critique their work while always being respectful.
- The sensitivity to relate to the hairdressers. “We’ve had 800 thousand haircutters come through our classrooms and you have to meet them at different levels.”
- An understanding of color, basic theory, and an exception grasp of Great Lengths core information so they can communicate it.
- Great presentation skills and a “likability factor.” “People aren’t going to pay attention to someone that turns them off.”
And what shouldn’t they have? “A big ego. The classroom can’t seem more about the educator than the information they are sharing.”
“It’s not easy to be a Great Lengths educator,” says Butcher. “Most manufacturer educators are only with their classroom a day but it is a different ballgame when you are with people for three days, 8 hours a day. These days are jam-packed with information, you have to retain their attention and it takes special people to do it. Luckily for us, we’ve got that team.”
Ready to go the distance with Great Lengths? Contact them at www.greatlengths.com