TREND ALERT: Rockabilly Era Hair is Making a Comeback With Men

By Lauren Salapatek | 02/06/2014 1:21:00 PM

 

ARROJO predicts men's styling will require a whole lot of cool and the attitude to match in 2014. The old Rock n' Roll era, specifically the American subculture of Rockabilly will make a comeback -- back then it was guys like Johnny Cash, Elvis, and Carl Perkins driving the trend and inspiring men to don the legendary Quiff. Today, it's Bruno Mars, David Beckham, and Henry Holland.

In forcasting such looks, ARROJO introduces four new products that will help achieve these styles in fashion. Three new and revamped additions to the line are hair gel, a non-sticky firm hold styler for sleeking and sculpting; cream wax, a matte finish product to help polish shapes; and defining cream, good for putting visible sharpness into looks.

click image to zoom(From left) Elvis Presley, David Beckham, Bruno Mars

As the year progresses, the ultra-groomed looks will change to a softer side called Modify, says ARROJO. The new direction in men's hairdressing is inspired by the 1960s British mod culture. Then it was The Rolling Stones and The Who, ow it's Jim Sturgess and Pete Doherty. Expect to see longer backs and sides with shorter tops, creating disciplined masculine shapes with deconstructed edges.

"We believe that great hear is wearable hair, and we're excited to be driving the next evolution of men's styling trends," says Nick Arrojo, founder of ARROJO.

For more information about ARROJO products, visit www.arrojonyc.com

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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