A meeting at the International Salon and Spa Expo (ISSE) in Long Beach, CA last weekend introduced MODERN to emerging brand Herbalosophy. Director of Marketing Roni von Henschen is at the helm of this new system of products that feature ancient oils and leaves out ingredients of concern to some consumers.
"Our motto is 'Beauty in Balance'. That is because we have painstakingly studied the best natural ingredients for optimum results. We have chosen ingredients that will effectively nourish and hydrate the hair without being too heavy or weighing the hair down," says von Henschen.
Herbalosophy anticipates that the trend for short hair will continue strong and they are positioned to respond.
"Women are looking for easy to care for, effortless hair, for their busy lifestyles. For sassy daytime looks, we will see more use of hydrating products, versus stiff styling aids."
Herbalosophy Nurture Series constist of a Balance Shampoo, Replenish Conditioner, Nourish Masque and Zen Oil. Featured ingredients include Camellia Oil, Safflower Oil and Hydrozlyzed Vegetable Proteins.
For more information, visit www.theherbalosophy.com