The Makeup Show LA: Inspiration, Education and Community

By Anne Moratto | 03/25/2012 5:26:00 PM


(photo credit: Brandon Showers)

The Makeup Show LA launched with an evening event in downtown Los Angeles on Friday, March 16.  In attendance were makeup artists, cosmetic industry professionals, media and models all coming together to support the two-day show which continued on Saturday and Sunday, March 17 and 18 at the California Market Center.   At the opening party, participating brands were challenged to create a make-up design inspired by Los Angeles with a theme, "This Town Is Our Town."

  • David Klasfeld, CEO and Creative Director of Obsessive Compulsive Cosmetics, explains his inspiration behind his sexy, suntanned and oh-so-LA look. Model: David Ryan
  • Then, we challenged two industry heavy-hitters--James Vincent, the Makeup Show’s Director of Artistry, and Sharon “Mama Makeup” Gault-- to pare down their makeup must-haves to a few items by asking, “What would you need if stranded on a desert island?”.
  • And Elessa Jade, blogger (Purse Buzz) and designer, interviews Yume Ninja ( on Yume's hair color how-to.

The Makeup Show LA featured over 60 top beauty brands including: Make Up For Ever, Crown Brush, Temptu Pro, INGLOT, Make-Up Designory, Smashbox, Obsessive Compulsive Cosmetics, The Powder Group and On Makeup Magazine, Alcone, Senna, Muse Beauty PRO, Embryolisse USA, Youngblood Mineral Cosmetics, Kissable Couture, Kevyn Aucoin, Red Carpet Kolour, Stila Cosmetics, and South Seas Skincare. 







Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at


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usa  |  April, 17, 2012 at 10:57 PM

this blog is very much interesting and i would like to thank u for your good work at this beauty work.please keep following the work.once again thank.

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