Trevor Attenborough has been named president and general manager of Kao USA, Salon and will be responsible for leading the growth of the Goldwell and KMS California brands in the United States. The announcement was made by John Nosek, president of Kao USA.

Attenborough has been a member of the Kao Professional Salon Services team for the past three years, most recently as vice president of marketing and sales support. Recently, he led the effort to create the Goldwell “You can’t get Supernatural from a Supermarket” campaign to bring clients into the salon for professional hair color.

“I am certain Trevor’s targeted vision and leadership qualities will play a significant role in the future growth and ongoing success of our professional business. His deep understanding of the market and the Goldwell and KMS California brands, as well as his commitment for the hairdressing community, provides him an exceptional foundation from which he will propel the company forward. On behalf of the company, I wish to congratulate Trevor on his new role,” said Nosek.

 “It is an honor to lead the Kao USA Salon business,” says Attenborough. “Our commitment to the hairdressing community is our highest priority and we will continually demonstrate this through our close partnerships, innovative product portfolio and direct involvement with salons and stylists. It is a privilege to work with our team of respected industry veterans who embrace the unique nature of our business and the importance of building solid relationships. As my personal family are hairdressers, I understand and am passionate and committed to our industry and its ongoing success.” Visit goldwellusa.com and kmscalifornia.com.