Pravana Vivids Haircolor Creates Art on Canvas and on Hair

By Anne Moratto | 03/25/2014 11:13:00 AM

 

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In 2013, MODERN SALON was delighted to work with the team at Pravana led by Pravana’s International Artistic Educator Alan Papaleo on a beautiful photo shoot that demonstrated the versatility of their VIVIDS haircolor line and illustrated how they can be an entry point to introducing pops of color on a client. Papaleo, in addition to being a salon owner and educator, is also an accomplished fine artist. In this video, Papaleo works off the final image that was published in MODERN SALON, recreating a paint-on-canvas version of the photograph but instead of oils or watercolors, Papaleo worked exclusively with Pravana Vivid shades. These rich pigments produced vibrant results and the finished painting hangs in the reception area of Pravana’s new headquarters.

“I’ve always said that hair is art that you can part,” says Papaleo. “The technique using the Vivids was a lot like I would do with hair. I wanted to show creativity with color. “

www.pravana.com

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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