Wella Professionals recently launched ILLUMINA Color, a new translucent permanent hair color line in 20 shades of sheer tones. To offer stylists a chance to experience ILLUMINA hair color and the opportunity to go backstage during New York Fashion Week, Wella announces the ILLUMINSTAS Contest.
How to Enter:
Upload a photo of one of your best hair colors and styles using your current salon products.
Vote for your favorite looks in the gallery.
Voting is on-going and weekly winners receive Wella Professionals Care and Styling Products.
Exclusive Wella ILLUMINA Color education.
Behind the scenes with Artistic Director Eugene Souleiman's Team at NYC Fashion Week.
Color formula published in a future Wella color formulation guide.
Registration: Oct. 12-Nov. 21
Voting: Oct. 12-Nov. 29