Wella ILLUMINISTAS Contest

By Anne Moratto | 11/07/2012 10:33:00 AM

 

Wella Professionals recently launched ILLUMINA Color, a new translucent permanent hair color line in 20 shades of sheer tones.  To offer stylists a chance to experience ILLUMINA hair color and the opportunity to go backstage during New York Fashion Week, Wella announces  the ILLUMINSTAS Contest. 

How to Enter:

Upload a photo of one of your best hair colors and styles using your current salon products. 

Vote for your favorite looks in the gallery.

Weekly Prizes:

Voting is on-going and weekly winners receive Wella Professionals Care and Styling Products.

Grand Prizes:

Exclusive Wella ILLUMINA Color education.
Behind the scenes with Artistic Director Eugene Souleiman's Team at NYC Fashion Week.
Color formula published in a future Wella color formulation guide.

Registration: Oct. 12-Nov. 21

Voting: Oct. 12-Nov. 29

Visit Wella Professionals' Facebook page to enter

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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