Each year, Wella Professionals identifies their four hair trends for the year. New for 2014, they will focus on two trends instead of the usual four: one for spring/summer 2014 and the other for autumn/winter 2014, each being showcased by Wella top stylists across the globe whose interpetations range from editorial to haute couture.
To reveal the 2014 trends, Wella Professionals is conducting a live runway show on November, 1st, 2013,and for the first time launching the new collections via an online global experience.At 1pm EST (an hour before the show starts) www.Trendvisionlive.com will become active and available for viewers to log on and watch the live catwalk show. The interactive experience will include a 360 degree camera for each look and exclusive behind the scenes footage and interviews with key stylists, Hester Wernert and Dmitriy Vinokurov who will each be presenting one trend collection.
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